THE ART OF CANDIDATE ENGAGEMENT DRIVES HIRING SUCCESS

We are seeing recruitment and jobs growth gradually improve in many industry sectors, as businesses work through recovery plans, restructure and reinvent, adapt to remote working and secure new projects and opportunities to service clients. As business confidence steadily grows, amidst our turbulent, pandemic affected world, we are seeing many employers struggling to find talent for ‘hard to fill’ job roles including technical, management and sales positions whilst others are inundated with the time consuming task of managing high volume number of applicants for main stream job roles.

The ability to tap into new talent pools and engage with highly qualified candidates for immediate and future job roles is critical. It’s always a great time to build relationships with job seekers and people looking for their next career move, so this important part of the talent engagement process shouldn’t be overlooked. The quality of your candidate interactions, communication process, rapport building and perception of your Brand and purpose can create a unique difference, placing you in a stronger positon to access ‘best fit’ talent for any job role.

Here are our tips for creating and maintaining ongoing relationships with candidates;

• Be authentic, honest and reliable in every step of your communication process to build trust
• Share valuable insights and advice with candidates to improve their job search journey
• Be respectful and build relationships with everyone you speak with. Remember that not all applicants will be the right fit, but they could be a strong potential for another role with your team.
• Build your Brand perception by providing a positive experience, at every touchpoint, with applicants. A good experience will be shared with others and a poor experience will be shared with twice as many people.
• Share in depth, accurate and honest information about the job role to help engage candidates and build rapport. The decision making process to hire and accept and a job offer are equally important for both parties involved.
• Take time to really understand applicants, their experience, work preference, capability and what motivates and drives their passion for work.
• Regular communication with candidates regarding current and future roles, market insights and advice will help strengthen and continue relationships across candidate’s networks.