INSPIRING PRESENTATION BY INTERNATIONAL TV EXECUTIVE PRODUCERS

These wonderful women have an amazing story to tell!

Enjoyed a very entertaining and thought provoking presentation by Marion ‘Maz’ Farrelly and Alison Black, Award winning, International TV Executive Producers for some of the biggest shows in the world including  X-Factor, The Celebrity Apprentice and Q&A for the ABC.

The event hosted by the WCEI Women Chiefs of Enterprise International provided great insight on the topic of representing your brand and business, helping companies effectively navigate todays marketing and sales market, where your business and show business in many instances,  are the same.

Maz Farrelly has made the biggest shows in the world with the biggest budgets and the biggest ratings including The X-Factor, Big Brother, Farmer Wants a Wife, The Celebrity Apprentice and she also wrote Q&A for the ABC. If you’ve watched it, she probably made it. Maz has pitched, and been pitched to, over 10,000 times and has run large teams as Director Of Television Content at Fremantle Media Australia, Executive Editor of Format Entertainment at BBC UK and Creative Strategist for BBC WorldWide. She has successfully managed budgets in excess of a quarter of a billion dollars, doubling both sales and ratings and the secret to her success is in her skilled messaging. In her career, Maz has constantly seen how bad research, development and most significantly, bad pitching, kills great and important ideas.

Written by Sylvia Leigh, Owner/Director Astrum